Get on shelf. Drive trial. Walk into your next buyer meeting with the velocity data they're going to ask for.
GFT Rewards gives emerging brands access up to 50 grocery stores — your choice of geography, with a dedicated end cap, store-associate support, and real-time sell-through data — in exchange for a 2-week minimum promo commitment.
Currently activating brands in TX, FL, GA, NC, and CA. ~23% in-store redemption rate. No app download required.
Velocity Data
You can't get a buyer meeting without velocity data. You can't get velocity data without shelf. You can't get shelf without a buyer meeting.
It's the oldest loop in grocery. Most DTC brands attempting the move into retail discover it around month four of trying to crack it.
The brands that get out of the loop are the ones who buy themselves a controlled environment — a network of stores they can pilot in, measure cleanly, and walk into the next pitch meeting with.
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Publix doesn't care that you do 8x at Sprouts in California.
When a regional buyer asks for velocity data, they want it in their geography. National DTC numbers are interesting context. They are not what gets you placed in Florida, or Texas, or the Mid-Atlantic.
Buying into a chain is local. The proof has to be local too.
What's a good week in a grocery store for your product?
Most emerging brands cannot answer this question with a number.
You have hypotheses. You have a few Whole Foods data points from 2023. You don't have a controlled comparison — what a typical store does without promotion, what the same store does in week 1 vs. week 2 of a promo, how the lift varies by region, what the shopper demographic actually looks like at the cash register.
You walk into the buyer meeting hoping. The buyers know.
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We give you up to 50 stores.
You give us a 2-week SKU promo.
You walk out with the data.
GFT Rewards is a retail growth program built specifically for emerging brands making the move from DTC to grocery. You pick your geography. You pick your objective. We assemble the store network. You run a controlled 2-week promotion. You leave with the data the next buyer meeting is going to ask for.
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Everything in the program. Nothing you don't need.
Store-Associate Support
Signage up. Placement maintained. Refronting on cycle. The associates know the program is running
Up to 50 Stores, Your Objective
Florida before the Publix meeting? 75 Florida stores. Texas before HEB? Same play. National trial volume? Stores selected for highest GFT engagement density.
Dedicated End Cap in Every Store
Not a shelf-placement contest. Not a "where can we squeeze you in" conversation. Your product. Your branding. End cap.
Real-Time Data — Per Store, Per Week, Per SKU
Velocity. Promo lift vs. control. Trial rate. Repeat purchase within 4 weeks. Shopper demographics. Delivered in a format you can walk into a buyer meeting and use.
GFT Text-Based Loyalty Integration
The shopper texts a keyword. Coupon delivered to phone. Redeemed at register. No app download. ~23% in-store redemption rate with Hispanic shoppers.
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Minimum 2-week promotion.
One SKU.
Anything less than two weeks doesn't produce statistically clean velocity data. We won't run it. We won't burn a network slot on it.
The brands that succeed in the program treat the 2-week minimum not as a constraint, but as the floor of useful learning.
Statistically Clean Data
Two weeks is the minimum for meaningful velocity comparison
One SKU Focus
Clarity of objective makes the data more actionable
The Floor, Not the Ceiling
The best brands treat it as the start of the learning curve
There's a waitlist. It's a feature.
We review every brand before activating. Product readiness. Category fit with the network. Ability to fulfill. Clarity of the regional objective.
The waitlist isn't about scarcity for its own sake. It's about discipline. The network is valuable to each brand in it partly because of the discipline of the others.
Built for:
DTC brands at $5M–$50M revenue trying to make the move into grocery
Brands with a specific retailer pitch on the calendar in the next 2–4 months
Brands that have validated product in DTC but lack chain-velocity data
Brands trying to crack a specific region before the next meeting
Founders who want operator-to-operator honesty about what's possible
Not built for:
Brands without a 2-week promo commitment in budget
Brands using this as a substitute for a real DTC marketing motion
Brands without a target retailer in mind
Brands looking for awareness plays without measurement
Brokers trying to pitch their portfolio
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How it actually works
Four steps. No ambiguity.
01
Apply
90 seconds. Tell us your category, target retailer, geography, and pitch date.
02
Review
Our team reviews every application within 5 business days. We'll either invite you in, ask follow-up questions, or tell you honestly why this isn't the right program for you right now.
03
Configure
We map the store network to your objective. You pick the SKU. We schedule the 2-week promo window.
04
Run + Measure
Promo activates. Data flows daily. Mid-promo readout in week 1. Final readout + buyer-pitch debrief at the end of week 2.
© 2018-2026, Greenfence Consumer, LLC d/b/a GFT Rewards, or its affiliates
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